Jewish Philanthropy

Jews NOT giving to Jewish causes (10/22/07)
Here's an interesting article. I'd love to hear your opinions.
http://www.jta.org/cgi-bin/iowa/news/article/20071021tobinoped.html
I feel that scolding never works. Yet I am worried that there are so many needs in the Jewish community that non-Jews simply would have no reason to give to.