Friday, January 4, 2008

Jewish Generations

I am sending you a link to an article that focuses on Federation philanthropy, but philanthropy is not what I'm interested in. What I find very interesting is the discussion of the various age groups and their concept of "Jewish engagement." This is something we are all interested in.

Note in the article that the author speaks about four age groups -

The Traditionalists (born between 1925 and 1945)
Baby Boomers (born between 1945 and 1964)
Gen X (born between 1965 and 1980)
Gen Y (born between 1981 and 1999)

Now the type of engagement that the author was looking at is philanthropic. But the answers sometimes went outside the lines.

Engagement meant --

To The Traditionalist: Creating an agency for young adults.
To the Baby Boomer -- creating outreach activities for 20-somethings
To Gen X -- having a seat at the allocations table
To Gen Y -- having a meaningful experience of Jewish life having nothing to do with allocating dollars or attending social events.

Sounds like there's a party being planned for people who may not attend.


For the entire article go to:
http://www.jta.org/cgi-bin/iowa/news/article/20071105sharnaoped.html